Breaking into a crowded market niche. Case study on WordPress plugin CaptainForm

The presentation will give tips and tricks on how your newly launched WordPress plugin can gain exposure and usage, and how it can generate revenue quickly. Nowadays, plugins can rarely reinvent the wheel, given the market niches that are, apparently, saturated. However, by doing things in a better, more efficient way, you can always get your fair market share. CaptainForm’s market niche is dominated by two long-established leaders and many other competitors. But a good product and a well-thought marketing strategy can make a new product change the status quo.

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